Brown Girls Do Ballet Joins U.S. Soccer’s 2021 SheBelieves Ambassadors Program

Brown Girls Do Ballet has been selected by the U.S. Soccer Federation to serve as one of ten organizations taking part in the first U.S. Soccer SheBelieves Ambassadors program.

The U.S. Soccer Federation is the governing body of the sport of soccer in the United States and oversees 23 National Teams, including the four-time FIFA Women’s World Cup Champions, the U.S. Women’s National Team.

Through the SheBelieves Ambassadors program, Brown Girls Do Ballet will work directly with the Federation to showcase its mission, people, initiatives, and resources, to positively impact girls and women.

“We are so excited to be one of the inaugural SheBelieves Ambassadors,” said TaKiyah Wallace, Founder of Brown Girls Do Ballet. “People may wonder how soccer and ballet relate to one another. SheBelieves and Brown Girls Do Ballet is a perfect partnership as it allows us to continue to operate in and align with our missions of inspiring and empowering girls and young women to reach for their dreams.”

U.S. Soccer and the U.S. Women’s National Team established SheBelieves in 2015 as a movement to inspire and encourage girls and young women to reach their dreams in soccer and beyond. Over five years, the SheBelieves platform, driven by programs focusing on Career, Confidence and Community, has empowered girls and women by helping give them a vision and tools to achieve their goals.

Brown Girls Do Ballet joins the first class of SheBelieves Ambassadors that features a range of organizations in sports, STEM, the arts, and professional development. Approximately half the organizations focus on serving girls and women in underserved or minority communities.

“In sports, we know that you can always achieve more when you work together as a team,” said U.S. Soccer President Cindy ParlowCone, herself a former USWNT player, World Cup champion and Olympic gold medal winner. “We are honored to welcome these SheBelieves Ambassadors as our new teammates in creating positive and lasting change in the world. Together we can support, impact and lift more girls and women.”

Brown Girls Do Ballet will be featured on U.S. Soccer’s SheBelieves virtual hub, www.ussoccer.com/shebelieves, on video boards at the marquee 2021 SheBelieves Cup Presented by Visa, and across the Federation’s extensive social media pages with millions of followers. As an Ambassador organization, Brown Girls Do Ballet will also have the opportunity to participate in U.S. Soccer events and creatively collaborate with U.S. Soccer staff to identify more opportunities to impact shared audiences.

The SheBelieves Ambassadors program recognizes the critical value of community-building to affect positive cultural change. Each year, the Federation will invite a select group of organizations and individuals to participate cost-free in the Ambassador program. All Ambassadors will be groups or individuals who champion the SheBelieves ethos of inspiration and empowerment or who reflect the core SheBelieves pillars of Career, Confidence & Community to their audiences.

The 2021 SheBelieves Ambassadors are: